The platform is rolling out a updated setting that permits them to reduce the volume of AI-created videos appearing in their feeds. This initiative comes as the service disclosed that it now features over 1 billion content made with AI.
Pilot Phase and Launch
The update is being tested over the coming weeks before a full-scale release. This shift coincides with a surge in AI-generated material, fueled by emerging video-generation tools.
The Broader AI Trend
Studies have shown that almost a tenth of the fastest-growing video streams on a competing service exclusively feature AI-generated videos. A significant portion of this content is deemed “AI slop”, a phrase for inferior, factory-style content that is often nonsensical or dreamlike.
“We know from our community that many people enjoy content created using AI tools, from AI artwork to informative clips, and we aim to provide users the ability to adjust the amount of that, based on their own choices,” stated a platform representative.
AI on the Platform
The platform announced that there are presently over a billion videos on its app identified as made with AI. Overall, over 100 m videos are uploaded to the app every day, making AI content a minor percentage of its overall inventory.
How to Adjust Settings
Members will be able to reduce or increase the volume of artificial media they view by accessing the “manage topic” feature in the application and picking the AI content topic. Other topics that are already be modified under the setting include current affairs, fashion, cosmetics, and choreography.
Content Labeling and Policies
TikTok’s rules mandate content makers to tag convincing artificially created content, and it prohibits dangerous AI impersonations of public figures or critical incidents. Any authentic-looking artificial content that is not labeled can be taken down under its terms of service.
In addition, the platform will henceforth add an AI-generated label to content created with its proprietary AI systems, or detected by an industry-wide initiative for identifying AI-generated material. This step is designed to deter users from trying to bypass the disclosure requirement.
AI Literacy Programs
The company is furthermore introducing a $2 million AI literacy fund for professionals and groups to create learning resources about responsible artificial intelligence. This program will benefit charitable organizations focused on training coding and technology.
Moderation Strategy
The platform has supported its safety measures, amid discussion over plans to cut jobs for a large number of review team members in the United Kingdom. It is expected to cut hundreds of positions in its user protection department in its British office, with trade unions and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead clarified that people-led review would continue to be important, but artificial intelligence can safeguard staff by removing the most distressing content prior to it has to be seen by people. The company announced a 76% decrease in disturbing and violent content reviewed by human moderators over the past year due to reliance on its AI tools.
It is vital to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we further consider it’s very important to minimize viewing of dangerous material as rapidly, which is why a lot of the machine support is making a difference work at speed.”
